San Clemente residents often think of their town as paradise—where the 1920’s vision of a Spanish Village by the Sea still lingers, the sun shines 342 days a year and the conveniences of metropolitan Southern California are balanced by fresh ocean air and beaches untouched by time. Just 75 years ago, most of the coastal land between Los Angeles and San Diego was no more than barren rolling hills covered with mustard and sagebrush. San Clemente was no exception.
A unique combination of personality, foresight, luck, and a good dose of marketing savvy transformed this stretch of land. But unlike so many other communities in the region, San Clemente’s geographical isolation helped protect its small-town charm from the homogeneous urban sprawl that permeates so much of this region.
As town founder Ole Hanson said in the late 1920s, “I get credit for building San Clemente. I am doing my best, but San Clemente’s development was as natural as a well-watered and fertilized tree to grow. It is on the coast. Its climate is superb. It is far enough from San Diego and Los Angeles to fill a real necessity. Besides, people love the beautiful things.”
People indeed love beautiful places and the boom in San Clemente’s population, this year reaching 67,892 in this 80 year-old community, reflects the popularity of San Clemente and the development that has transformed all of Orange County in the past century.
However, San Clemente started and has evolved differently than many of its neighboring communities.
San Clemente was among the first master planned communities built from totally open land in the United States. Before erecting a single structure on the rolling coastal hills, Ole Hanson laid out an expansive plan based on the Spanish Colonial architectural style including restaurants, a clubhouse, residences, public parks, a public pool, a fishing pier, and even equestrian trails.
Increasingly look to the past to anchor their sense of local identity. Today, the Spanish Village by the Sea is more heterogeneous than Hanson had envisioned, but historic homeowners and current planning and development all reflect increasing esteem for his red-roofed, white-walled Spanish architecture dream.
As San Clemente grows, people increasingly look to the past to anchor their sense of local identity.
Historic homeowners must abide by city codes that protect the aesthetic spirit and style of early San Clemente. New development east of the 5 freeway now elevates Spanish Colonial Revival architecture to new interpretations, incorporating red roofs, balconies, and promenades as the demographics of San Clemente shift and new residents are drawn to the Mediterranean charm of this community. City development officials have leveraged new growth to funnel money into programs that reinvigorate and restore the historic downtown.
The Casa Romantica project has garnered attention from a wide-range of San Clementeans. In addition to the lengthy list of donors who are funding its restoration, nearly 100 residents have offered to volunteer as the future site of performing and visual arts, educational programs, and world-class gardens.